Identifying research and development investment as the key to sustainable development, THACO AUTO has put the R&D Center into operation at THACO Chu Lai Industrial Park in Quang Nam Province. The center is equipped with modern software systems in design, and simulation, along with a team of 500 experts and engineers who research and apply new technologies, materials, and intelligent systems in automobiles. They identify market trends to develop a full range of products to meet the customer requirements in domestic and export markets.

Some outstanding projects of the R&D Center include:

- The new-generation Bus products include the CRUIZER coach and MOBIHOME sleeper bus.

- The lineup of THACO Truck with versions ranging from 1.5 tons to 14 tons.

- The medical vehicles and specilized vehicles.

- The premium buses under international brands.

- The customized premium vehicles.